If your brand is in a slow-growth hyper-competitive market…

High Impact Share-Steal:

Our AI-audience science shows you which of your competitor’s customers are most likely to switch — and the messages that trigger conversion.

Know Who to Target. Know What to Say.

NovaLex Consulting is a strategic marketing science partner for brands facing “painfully competitive” markets. We supply precision analytic tools that reveal where your next growth opportunity exists.

What We Do

We solve the growth question every CEO, CMO, CRO, and board member asks: “How can we grow incrementally and profitably?”

Precision Share-Steal Analysis

We identify the highest profit competitor customers most likely to defect — and give you the target audience names, addresses and their media channel preferences.

AI Messaging Science Applied

We use audience AI sciences to analyze language, offers, and positioning to tell you exactly what trigger messaging will convert them.

ROI/ROAS Focused

Our approach increases return for every dollar spent. Our final QA: we forecast before you invest.

Workflow Tailored

Our tools are adapted to your processes. Need a dashboard or outside support or something in between? We “fit” your workflows.

The result: growth without guesswork.

We’re not an ad agency. We’re not another dashboard. We’re a team of growth architects — combining deep data analytics, competitive intelligence, and AI-driven behavioral insights — so you know exactly which customers you can win, and how to win them. This is actionable conquest marketing.

Services